You've built something real.You've raised capital.Now make it scale.
You have customers. You have revenue. You have investors who expect growth.
But too much of what makes you win still lives in your head.
That worked to get here. It won't get you to the next stage.
Who this is for
Built for funded founders in Wales.
You have moved past the idea. There is a real product, customers who believe in it, and some evidence that people will pay. The path from one customer to the next is still inconsistent, and most of it still runs through you. That is where we work.
FTWales turns what works in your hands into a growth engine the company can operate without you in every decision. We work inside founder-led tech businesses in Wales to find the real pattern behind your first wins, lock in the segment, story and route that compounds, and turn your instinct into a commercial system the team can execute.
Welsh funded founders
Product promise, early revenue, and growth that still depends on you being in every room. We help build the system that doesn't.
Referred founders
Backed by serious capital, referred by the investors already in your corner. The next challenge is turning that potential into revenue.
Investors & accelerators
We use our own tools to validate and audit a founder or project before you commit, and to support a cohort against the same evidence standard.
Our engagements
A focused growth operating system, built to scale.
We work with founders through a connected set of engagements that turn early traction into a growth system the business can run.
Growth Sprint
Turn early traction into a repeatable growth model
In a focused engagement, we extract what's working from the founder and install a clear growth operating model: who you sell to, why they buy, how you win them, and how the team executes without you in every decision.
What you get
- A sharp, shared view of the growth route
- Founder instinct turned into messaging, qualification and sales steps
- Sales, marketing, product and delivery aligned around the same path
- A practical near-term revenue plan and a board-ready view of where growth comes from next
Outcome
The founder can step back from day-to-day commercial firefighting. The team knows what to do and how. Growth starts to feel like a system, not a series of heroic efforts.
AI Growth Sprint
Make the new growth model faster and more scalable with AI
We take your growth operating model and identify where AI can materially improve speed, insight and consistency, then train the team to use it in their daily work.
What you get
- A prioritised AI optimisation plan tied to your growth model
- Redesigned workflows where AI is embedded in the process
- A team that can use AI confidently in their day-to-day work
Outcome
The same growth model, running faster and with less manual effort. The team uses AI as a lever, not a distraction.
Operating Implementation
Stay inside the business until growth is predictable
We work as your embedded go-to-market operating partner, taking responsibility for key parts of the growth system and working alongside your team to hit revenue targets.
What you get
- An operating partner who shares accountability for growth
- A repeatable revenue engine that delivers against plan
- A team that can run the system without you in the long term
Outcome
Early traction becomes a reliable, repeatable growth system. The founder can focus on strategy, product and investor relationships while the business executes.
What changes when you work with us
Clarity, control, capacity, confidence.
After working together, founders typically see:
Clarity
a single, sharp growth route instead of scattered experiments
Control
revenue driven by a system, not by heroics and hustle
Capacity
the team can execute without you in every call, decision or deal
Confidence
a board-ready narrative on how growth will actually happen
You stop being the bottleneck. The business starts scaling on purpose.
If this feels familiar
If this feels familiar, you're ready for the next stage.
- You have real customers and revenue, but growth still isn’t predictable
- The board wants progress faster than the current engine can deliver
- Too much of the commercial logic sits in your head, not in the business
- You’re hiring, experimenting and pushing harder, but revenue doesn’t feel repeatable
You don't need another framework. You need a partner who can turn your early traction into a growth system that keeps working.
Your next stage needs more than a plan. It needs an operating partner ready to get inside the business and deliver it with you.
FTWales, Founders in Tech Wales
Track record
Part of a small group of founders who've actually scaled to a significant raise, in Wales.
FTWales is built on two complementary arcs: a Silicon Valley engineering and product background, and a founder's own path through a Cardiff fintech's $30M Series B. Product, engineering, growth and fundraising aren't theory here. They're what got built and raised the first time round.
You build with people who have done it themselves.
- Silicon Valley engineering and product leadership across global scale-ups
- Co-founded a Cardiff fintech that raised a $30M Series B
- AI-native tooling built and used in every engagement, with 97 capabilities proven in production
- Working relationships with VCs across the Welsh and UK startup ecosystem
Why Wales
Built in Wales. Open to the world.
Cardiff is a deliberate choice. Wales gives founders a structural advantage London can't match:
- Deep banking and tech talent at 30-40% below London cost
- Government-backed funding routes via the Development Bank of Wales
- A growing FinTech, AI and founder community across Cardiff, Swansea and Newport
Start a conversation
You've got traction. Let's work out what needs to happen next.
You do not need to have the answer before we talk. Bring the product, the customers, the team and the pressure you are under. We will help you see what is working, where growth is getting stuck and what needs to change for the business to scale.